Yes they will cost you.
Posting and Facebook page creations are all industry standard tactics, but one that often goes unused is direct contact of gatekeepers.
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"Real Beauty Sketches" aims to underline the stark contrast between how women view themselves and what others see.
"We can reliably say that including certain characteristics and messages will increase the number of people who share content and the likelihood it will be shared." Understanding and leveraging these drivers does not guarantee a successful campaign, however.
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