Bloggers roaming the event were invited to eco friendly corporate giveaways record and submit a video of a beauty secret, embarrassing beauty moment, secret makeup trick, etc.
Videos, images and copy submissions were moderated, approved weird essay contests and uploaded to the hub within 24 hours of submission.
Another section of the site was dedicated to our Top Ten oft"d beauty blunders and sent users to m for product solutions.In this case, ulta stacked the deck in its favor with a celebrity endorsement by every-girl actress and comedian Wendi McLendon-Covey and a contest to provide incentive for participation.In total, we received 1,984 submissions and 7,849 votes from 134,414,529 media impressions.And, bridesmaids ) spilling her juiciest and funniest beauty secrets and tips.In return, their video was entered to win ulta gift cards of varying amounts.It was populated not only by user-submitted content, but also with videos of Wendi McLendon-Covey (known for her roles.It was the start of a movement that encouraged women everywhere to embrace the lighter side of beauty.Strong mentors make for strong nurses.At its core, Beauty LOLs allowed ulta to help women find beauty in those less-than-perfect moments.Ulta ultimately chose the winning submissions, but those with more votes had an increased chance of winning, as public appeal influenced the final score.Goals, the goal of Beauty LOLs was to create familiarity of ulta and what it stands for among women who may have heard of the brand but previously had no reason to shop there.
Gayle's Best Ever Grilled Cheese, the Loop, Chicago.4 mi, up to 54 off Admission with Centennial Wheel.
Implementation, website Hub, a campaign site, m, was created to house all videos, photos and text submissions gathered during the campaign.
The Skydeck at Willis Tower, downtown, Chicago.6 mi, up to 65 off No-Chip Manis and Spa Pedis.
BlogHer jump-started the conversation with social reach stemming from the conference, which amassed over 2 million impressions, eight blog posts from influential beauty bloggers, 92 Instagram images posted and 366 tweets using the #blogher13 hashtag and the @ulta_Beauty handle.
Always look to the official rules of the sweepstakes to ensure that you are correctly following the rules.
Further, with the immediate feedback that social channels provide marketers, there is always trepidation that the user-generated content wont come as hoped.These bloggers recorded their interaction that was later posted to their blogs for all their followers to see.To encourage participation, we created a contest, asking users to submit a video, photo or story in order to win the Grand Prizes (2,000 in ulta Beauty gift cards) or First Prizes (1,000 in ulta Beauty gift cards) in each category.All six winners will receive a 100 Ulta gift card.King Crab House, north Side, Chicago.7 mi, free to Claim.Each member of the audience took home an ulta gift bag full of exclusive products sold at the retailer.Wendi went above and beyond by tweeting back at these bloggers following the interaction, increasing the reach and impact of our influencers Beauty LOLs content.The agency and ulta team members handpicked the most engaging and brand-right bloggers to meet Wendi after the fashion show.Entries will be accepted May 6th-12th, 2016.It's a dynamic, collaborative, rewarding relationship that results in improved patient care all-around!